I selected these cases mostly from big brands and B2B to show how social media is being adopted in large organizations. Doubling sales through social media Organic tea brand Steaz came to Chemistry needing to generate nation-wide awareness and drive Steaz sales at Target stores — and quickly.
These can be lead generation, sign ups, sales or brand awareness. It is a competitive space and some campaigns have failed dismally. Take the MCDStories hashtag campaign that backfired became a bashtag instead.
Unfortunately for the brand, the law of unintended consequences prevailed. Instead of getting rave reviews as the fast food chain had anticipated, the campaign was used to expose the atrocious states of food at most of their restaurants.
Many other examples of failed campaigns exist but this is not the purpose of this piece. I want to focus on the equally higher number of successful social media campaigns that unlocked value for brands. Motorcycle Helmet Art from Biltwell, Inc. Bitwell is a leading motorcycle accessories manufacturer.
The company runs a very engaging Facebook page on which its fans are invited to submit their own unique helmet designs. Excitement and loyalty are a natural consequence as the fans feel respected by the brand. The level of engagement is very important in social media marketing.
A highly engaging post has a wider audience reach than a low engaging one. A social media campaign is set to fail if it is not engaging. The combination of social media, reality TV and smartphones drives them crazy. Fans used mobile phones to interact with the cast via social media channels throughout the 51 episodes.
Engagement, participation and sharing were very high.
What enabled this campaign to succeed is the fact that teenagers multiscreen a lot. They use their smartphones whilst watching their favourite TV programme. Interested social media users were asked to change their social media profiles to purple.
Major brands like Energizer and Lowe joined the campaign and boosted its widespread adoption. Additionally, the campaign spilled into mainstream media where it got good coverage from FOX and ABC news resulting in more public awareness.
Nestle asked its fans to post declarations of love on social media platforms using the hashtag CMValentine. There was an overwhelming response and coffee giant then turned the messages into small gifts sent to loved ones. Research has demonstrated that customers tend to like brands that become an extension of their daily lives.Do you read social media marketing case studies for inspiration?
It’s always a good idea to benchmark against your competitors or pinch ideas from them, but it’s also worth looking at success stories from the biggest brands out there.
This case study on Diamond Candles can inspire you that you don’t need to be a multinational corporation to do well on social media – you just need to think outside the box and add intangible value to your customers without adding to your marketing expenses.
This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
Identifying the target group and its passion are the backbone of success of social media marketing. The quality of success depends on how effectively a company or brand can leverage its unique competitive attributes through contents, campaigns, contests and interactions on SOCIAL MEDIA CASE STUDIES Social Media Helped Adidas To Become A.
Going Social: Case studies of Successful Social Media Marketing Social media loosely refers to a wide spectrum of web based and mobile applications that.